Master prompt
GDN retargeting — visa-result-page audience
Google Display Network retargeting creative + copy for users who landed on a visa-result/refusal-explanation page but did not convert. Includes 5 image sizes, headlines (30 char), descriptions (90 char), and frequency cap recommendations.
Google DisplayRetargetingGDNMarketing
Write a Google Display Network (GDN) retargeting creative + copy set for users who landed on [SOURCE_PAGE_TYPE] but [CART_INTENT]. Audience temperature: warm (they showed problem-awareness; they didn't book). Firm: [FIRM_NAME] (RCIC [RCIC_NUMBER]) Offer: [OFFER_DETAIL] Frequency cap: [FREQUENCY_CAP_RECOMMENDATION] ## 1. RESPONSIVE DISPLAY AD ASSETS (Same RDA format Google Ads uses for upload-once-resize-everywhere) ### Images (upload all 5 ratios — Google will pick by placement) - Landscape 1.91:1 — 1200x628 - Square 1:1 — 1200x1200 - Logo 1:1 — 1200x1200 (firm logo, transparent BG) - Logo 4:1 — 1200x300 (firm logo wide) - Optional portrait 4:5 — 960x1200 Image direction for THIS audience: warm retargeting needs a TRUST cue, not a hook cue. Show RCIC certificate corner + founder face, OR a clean document checklist. NO loud "GUARANTEED" red banners (banned anyway). ### Headlines (5 · max 30 chars each) H1 — Empathy + return: "Still figuring out [REFUSAL_GROUND]?" H2 — Offer: "Free GCMS-notes review" H3 — Trust: "RCIC [RCIC_NUMBER] · Licensed" H4 — Urgency (soft): "Book in 7 days · No upsell" H5 — Diagnostic: "What your refusal really says" ### Long headlines (1 · max 90 chars) LH1: "We pull your GCMS notes, find the gap, and rebuild the file — first call is free." ### Descriptions (5 · max 90 chars each) D1 — Process clarity: "We pull your GCMS notes, name the gap, and rebuild the file with you." D2 — Trust + license: "RCIC [RCIC_NUMBER] licensed. Regulated by CICC. Not commission-paid." D3 — Offer: "[OFFER_DETAIL]. First call free. No high-pressure follow-up." D4 — Honesty: "Outcomes vary by case. Not all refusals succeed on resubmission." D5 — Brand close: "[FIRM_NAME] — for refused study/work/PR applicants." ### Business name + Final URL Business name: "[FIRM_NAME]" Final URL: must point to the page that matches [SOURCE_PAGE_TYPE] OR a refusal-recovery booking page (NOT the homepage). ## 2. FREQUENCY CAP + FATIGUE Recommended: [FREQUENCY_CAP_RECOMMENDATION]. Reasoning: refusal-recovery is an emotionally heavy topic. Higher frequency causes negative brand lift. Cap aggressively. Suggested rotation: rotate at least 3 different headline/image combinations to avoid ad fatigue. ## 3. EXCLUSIONS (audience + placement) - EXCLUDE users who already booked (audience: "Booked Free Consult — past 90d") - EXCLUDE placements: forums where people commiserate about refusals (e.g. some Reddit subs) — high inventory but low intent. - EXCLUDE topics: gambling, casino, ICOs, payday loans (default Google brand-safety, but confirm). ## 4. THREE A/B CREATIVE VARIANTS A — TRUST-LED (default above) B — PROCESS-LED: H1 = "Refused? Here's what we do." D1 = process step-by-step. C — OFFER-LED: H1 = "[OFFER_DETAIL]" (compressed to 30 chars), D1 = the offer's terms in 90 chars. ## 5. POLICY + PRIVACY NOTES - Google Personalized Ads policy: retargeting on a refusal-explainer page is allowed. Google does NOT classify immigration history as a Sensitive Category, but the LP must comply with Google's "Personalized advertising disallowed content" rules. - GDN retargeting requires that the source page have a Google Ads remarketing tag and a privacy policy that discloses retargeting. - PIPEDA + India DPDPA 2023: the LP must disclose remarketing pixel use and offer an opt-out for retargeting. - CICC §44-46: - "We overturned 87% of refusals" = BANNED unless source-cited on LP. - "We help applicants rebuild refused files" = OK. - RCIC# must appear in at least 2 of the 5 descriptions. - Mandatory disclaimer (in D4): "Outcomes vary by case. Not all refusals succeed on resubmission." Banned tokens: "guaranteed approval", "100% success", "every refusal we touch becomes an approval", "fastest", "best RCIC". End with: "— DRAFT — for RCIC review. Confirm GDN remarketing tag is implemented on [SOURCE_PAGE_TYPE]. Confirm the firm's privacy policy + cookie banner disclose remarketing and offer opt-out. Confirm RCIC# is in 2+ descriptions. Confirm frequency cap [FREQUENCY_CAP_RECOMMENDATION] is set in the campaign."
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