Master prompt
Google Lead Form Extension — CRS calculator lead magnet
Google Ads Lead Form Extension copy + question schema for a CRS calculator lead magnet — headline (30 char), description (200 char), submission disclaimer, and follow-up plan.
Google AdsLead FormExtensionCRS calculatorLead magnetMarketing
Write a Google Ads Lead Form Extension (attached to a Search or Display campaign) for [TARGET_AUDIENCE] offering [OFFER_DETAIL]. Firm: [FIRM_NAME] (RCIC [RCIC_NUMBER]) Offer: [OFFER_DETAIL] Lead delivery: [WEBHOOK_OR_CSV] Privacy URL: [CRM_PRIVACY_URL] Google Lead Form Extension mechanics: - Attaches to a Search / Display / YouTube campaign. - User clicks the lead-form CTA below an ad, fills the form in-Google (no LP click), submits. - Google requires a valid privacy-policy URL. No conversion possible without it. - Google enforces a max of 10 questions per form; recommend 3-5 for high completion. - Lead delivery: download CSV every 24-48h OR webhook (real-time). Output 7 sections: ## 1. LEAD FORM HEADLINE (max 30 chars) "Free CRS audit · RCIC review" ## 2. BUSINESS NAME (shown above the form, max 30 chars) "[FIRM_NAME]" ## 3. FORM DESCRIPTION (max 200 chars) "[OFFER_DETAIL]. RCIC [RCIC_NUMBER] reviews each submission personally. No upsell — your audit lands in 24 hours. Free of cost." ## 4. CTA BUTTON (Google offers fixed labels — pick the best fit) Options Google offers: Apply Now / Book Now / Contact Us / Download / Get Quote / Learn More / Sign Up / Subscribe / Get Offer. Recommended: "Get Offer" (frames as a benefit, highest CTR for lead magnets). A/B alternative: "Sign Up" (more neutral, lower friction). ## 5. QUESTIONS (4-5; auto-fill where possible) Q1 — Standard: Name (auto-fill from Google account) Q2 — Standard: Email (auto-fill) Q3 — Standard: Phone (auto-fill — disclose WhatsApp use) Q4 — Custom multiple-choice: "Your current approximate CRS score?" - Under 440 - 440-470 - 470-490 - Above 490 - Not sure Q5 — Custom multiple-choice (optional): "Which Indian state are you in?" - Punjab / Haryana / Delhi NCR - Maharashtra / Gujarat - Karnataka / Tamil Nadu / Kerala - Andhra Pradesh / Telangana - North-East / Other Skip Q5 in the default form (lower friction). Use a v2 form for warm-audience retargeting where Q5 helps personalization. ## 6. SUBMISSION DISCLAIMER (Google requires this be added in the "Background" or via a custom disclaimer text) "By submitting, you agree that [FIRM_NAME] (RCIC [RCIC_NUMBER]) may contact you by email or WhatsApp at the number you provide. We do not sell your data. Privacy: [CRM_PRIVACY_URL]. Outcomes vary by case — no visa outcome is guaranteed. RCIC# verifiable at college-ic.ca." ## 7. SUBMITTED-MESSAGE TEXT (max 200 chars) "Audit landing in your inbox within 24 hours. RCIC [RCIC_NUMBER] reviews each one personally. Add hello@firm.example to your contacts so it doesn't land in Promotions." ## LEAD DELIVERY PLAN - Mode: [WEBHOOK_OR_CSV] - If Webhook: Google Ads -> HubSpot/Zapier -> auto-enroll in 5-day audit-delivery sequence. SLA: audit PDF within 24h. - If CSV: download every 24h, manually import to CRM, deliver audit within 48h (slower SLA — recommend webhook). - Tag source: "Google Lead Form · CRS audit · [TARGET_AUDIENCE]". ## 3 A/B VARIANTS A — Default (Q5 dropped, CTA = "Get Offer") B — Friction test: include Q5 (state question) for better personalization, measure CR drop C — CTA test: swap "Get Offer" for "Sign Up" vs "Download" ## GOOGLE LEAD FORM POLICY + CICC NOTES - Google Ads policy: lead form requires a valid privacy policy URL. Without it, the form will be rejected. - Google does NOT permit lead-form ads for housing, employment, credit (Special Ad Audience Categories in US). Immigration consulting is NOT in this list — standard category. - Google requires the disclaimer to NOT contain pre-checked consent. - DPDPA 2023 (India): the disclaimer "we may contact you by ... WhatsApp" satisfies the purpose-limitation requirement IF the user submits. - CICC §44-46: - "Free CRS audit · RCIC review" = OK. - "Guaranteed CRS boost" = BANNED. - RCIC# must appear in the disclaimer + the submitted-message text. - The audit PDF itself must be RCIC-reviewed and carry the RCIC# on the cover, per CICC §46. ## LANDING PAGE BACKUP Even though the form lives in Google, you still need a valid LP for the "Privacy Policy" link + a fallback CTA. The LP must: - Carry the firm name + RCIC# in the footer - Carry the privacy policy - Carry an "Outcomes vary by case" line near any conversion form Banned: "guaranteed", "100%", "approved", "boost your CRS by 50 points", "best RCIC", "fastest". End with: "— DRAFT — for RCIC review + DPO review. Confirm privacy URL [CRM_PRIVACY_URL] is live and discloses lead-ad use. Confirm webhook delivery is wired with sub-24h audit-PDF SLA. Confirm the audit PDF carries RCIC [RCIC_NUMBER] on cover. Confirm disclaimer is not pre-checked."
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