Name: Google Lead Form Extension — CRS calculator lead magnet
Price: 999 INR
Availability: InStock

Master prompt

Google Lead Form Extension — CRS calculator lead magnet

Google Ads Lead Form Extension copy + question schema for a CRS calculator lead magnet — headline (30 char), description (200 char), submission disclaimer, and follow-up plan.

advanced

Google AdsLead FormExtensionCRS calculatorLead magnetMarketing

Write a Google Ads Lead Form Extension (attached to a Search or Display campaign) for [TARGET_AUDIENCE] offering [OFFER_DETAIL].

Firm: [FIRM_NAME] (RCIC [RCIC_NUMBER])
Offer: [OFFER_DETAIL]
Lead delivery: [WEBHOOK_OR_CSV]
Privacy URL: [CRM_PRIVACY_URL]

Google Lead Form Extension mechanics:
- Attaches to a Search / Display / YouTube campaign.
- User clicks the lead-form CTA below an ad, fills the form in-Google (no LP click), submits.
- Google requires a valid privacy-policy URL. No conversion possible without it.
- Google enforces a max of 10 questions per form; recommend 3-5 for high completion.
- Lead delivery: download CSV every 24-48h OR webhook (real-time).

Output 7 sections:

## 1. LEAD FORM HEADLINE (max 30 chars)
"Free CRS audit · RCIC review"

## 2. BUSINESS NAME (shown above the form, max 30 chars)
"[FIRM_NAME]"

## 3. FORM DESCRIPTION (max 200 chars)
"[OFFER_DETAIL]. RCIC [RCIC_NUMBER] reviews each submission personally. No upsell — your audit lands in 24 hours. Free of cost."

## 4. CTA BUTTON (Google offers fixed labels — pick the best fit)
Options Google offers: Apply Now / Book Now / Contact Us / Download / Get Quote / Learn More / Sign Up / Subscribe / Get Offer.
Recommended: "Get Offer" (frames as a benefit, highest CTR for lead magnets).
A/B alternative: "Sign Up" (more neutral, lower friction).

## 5. QUESTIONS (4-5; auto-fill where possible)
Q1 — Standard: Name (auto-fill from Google account)
Q2 — Standard: Email (auto-fill)
Q3 — Standard: Phone (auto-fill — disclose WhatsApp use)
Q4 — Custom multiple-choice: "Your current approximate CRS score?"
  - Under 440
  - 440-470
  - 470-490
  - Above 490
  - Not sure
Q5 — Custom multiple-choice (optional): "Which Indian state are you in?"
  - Punjab / Haryana / Delhi NCR
  - Maharashtra / Gujarat
  - Karnataka / Tamil Nadu / Kerala
  - Andhra Pradesh / Telangana
  - North-East / Other

Skip Q5 in the default form (lower friction). Use a v2 form for warm-audience retargeting where Q5 helps personalization.

## 6. SUBMISSION DISCLAIMER (Google requires this be added in the "Background" or via a custom disclaimer text)
"By submitting, you agree that [FIRM_NAME] (RCIC [RCIC_NUMBER]) may contact you by email or WhatsApp at the number you provide. We do not sell your data. Privacy: [CRM_PRIVACY_URL]. Outcomes vary by case — no visa outcome is guaranteed. RCIC# verifiable at college-ic.ca."

## 7. SUBMITTED-MESSAGE TEXT (max 200 chars)
"Audit landing in your inbox within 24 hours. RCIC [RCIC_NUMBER] reviews each one personally. Add hello@firm.example to your contacts so it doesn't land in Promotions."

## LEAD DELIVERY PLAN
- Mode: [WEBHOOK_OR_CSV]
- If Webhook: Google Ads -> HubSpot/Zapier -> auto-enroll in 5-day audit-delivery sequence. SLA: audit PDF within 24h.
- If CSV: download every 24h, manually import to CRM, deliver audit within 48h (slower SLA — recommend webhook).
- Tag source: "Google Lead Form · CRS audit · [TARGET_AUDIENCE]".

## 3 A/B VARIANTS
A — Default (Q5 dropped, CTA = "Get Offer")
B — Friction test: include Q5 (state question) for better personalization, measure CR drop
C — CTA test: swap "Get Offer" for "Sign Up" vs "Download"

## GOOGLE LEAD FORM POLICY + CICC NOTES
- Google Ads policy: lead form requires a valid privacy policy URL. Without it, the form will be rejected.
- Google does NOT permit lead-form ads for housing, employment, credit (Special Ad Audience Categories in US). Immigration consulting is NOT in this list — standard category.
- Google requires the disclaimer to NOT contain pre-checked consent.
- DPDPA 2023 (India): the disclaimer "we may contact you by ... WhatsApp" satisfies the purpose-limitation requirement IF the user submits.
- CICC §44-46:
  - "Free CRS audit · RCIC review" = OK.
  - "Guaranteed CRS boost" = BANNED.
  - RCIC# must appear in the disclaimer + the submitted-message text.
- The audit PDF itself must be RCIC-reviewed and carry the RCIC# on the cover, per CICC §46.

## LANDING PAGE BACKUP
Even though the form lives in Google, you still need a valid LP for the "Privacy Policy" link + a fallback CTA. The LP must:
- Carry the firm name + RCIC# in the footer
- Carry the privacy policy
- Carry an "Outcomes vary by case" line near any conversion form

Banned: "guaranteed", "100%", "approved", "boost your CRS by 50 points", "best RCIC", "fastest".

End with: "— DRAFT — for RCIC review + DPO review. Confirm privacy URL [CRM_PRIVACY_URL] is live and discloses lead-ad use. Confirm webhook delivery is wired with sub-24h audit-PDF SLA. Confirm the audit PDF carries RCIC [RCIC_NUMBER] on cover. Confirm disclaimer is not pre-checked."

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