Master prompt
Google RSA — Canada study visa (15 headlines + 4 descriptions)
Full Responsive Search Ad asset set for a Canada study-permit campaign — 15 headlines (30 char) + 4 descriptions (90 char) + pinning plan.
Google AdsRSASearchCAStudyMarketing
Write a full Google Responsive Search Ad asset set for a Canada study-permit campaign targeting Indian applicants out of [CITY_FOCUS] for [INTAKE_SEASON]. Firm: [FIRM_NAME] (RCIC [RCIC_NUMBER]) Offer hook: [OFFER_DETAIL] Primary CTA: [PHONE_OR_FORM_CTA] Hard character limits — count characters including spaces. If a line is over, rewrite. Do NOT submit over-limit lines. - Headline: max 30 characters. Need exactly 15. - Description: max 90 characters. Need exactly 4. - Path1 / Path2: max 15 characters each. Output structure: ## HEADLINES (15 · max 30 chars each) H1 (PIN position 1) — Service + city. Example shape: "Canada Study Visa [CITY]". Must include "Canada". H2 (PIN position 1 alt) — Service variant for rotation. Must include "Study Permit" or "Student Visa". H3 (PIN position 2) — Offer line built from [OFFER_DETAIL]. Must include "Free" if the offer is free. H4 — Trust line. Mention "RCIC" or "Licensed Consultant". H5 — Intake season urgency from [INTAKE_SEASON]. H6 — SDS-specific hook (SDS = Student Direct Stream). H7 — IELTS / PTE relevance line. H8 — Refusal-recovery hook (for re-applicants). H9 — Local credibility: name [CITY_FOCUS] explicitly. H10 — Process clarity: "Step-by-Step Filing" or similar. H11 — Cost transparency: "Transparent Fee" / "No Hidden Fees". H12 — Diaspora signal: "Indian Students Helped" (no specific number unless verified). H13 — Timeline hook: "Apply Before Deadline" (do NOT promise processing time). H14 — CTA echo built from [PHONE_OR_FORM_CTA]. H15 — Brand close: "[FIRM_NAME] Official" (truncate firm name if needed). Pinning plan: H1+H2 pinned to position 1, H3 pinned to position 2, H14 pinned to position 3. Rest unpinned for Google rotation. ## DESCRIPTIONS (4 · max 90 chars each) D1 (PIN position 1) — Offer + RCIC trust + CTA. Shape: "[OFFER_DETAIL]. RCIC [RCIC_NUMBER] licensed. [CTA] today." D2 — Process clarity. Mention SDS pathway + IRCC-aligned filing. D3 — Differentiator. Local [CITY_FOCUS] presence + post-arrival support. D4 — Urgency. [INTAKE_SEASON] deadline + soft CTA. ## DISPLAY PATHS (max 15 chars each) Path1: "Study-Visa" Path2: "[CITY]" (truncate if over 15 chars) ## A/B TEST VARIANTS - Variant A: lead with "Free" offer (D1 pinned) - Variant B: lead with RCIC trust (swap D1 and D2 pin) - Variant C: lead with city specificity (H9 pinned position 1) ## GOOGLE ADS POLICY NOTES - Google Personalized Ads policy: immigration services are an "interests of substantial public concern" category but NOT a Restricted category like housing/employment/credit. Standard targeting allowed. Do NOT use phrases that suggest discrimination on protected attributes. - No superlatives without proof: avoid "#1 consultant", "best in [CITY]", "guaranteed approval". - CICC §44-46 hard rules (mirrors Google's policy on misleading claims): - Never promise / guarantee visa approval. - Never imply IRCC affiliation. Use "Licensed RCIC" not "IRCC Approved". - No success-rate stats without a verifiable source on the landing page. - Trademark: do not use "IRCC" or "Canada.ca" in headlines as if they are your brand. Banned tokens across all 15 headlines and 4 descriptions: "guaranteed", "100%", "best", "#1", "approved", "success rate", "IRCC partner". End with: "— DRAFT — for RCIC review. Verify every line is under the character limit. Confirm offer [OFFER_DETAIL] is honoured on the landing page. Confirm RCIC# [RCIC_NUMBER] appears in the page footer for CICC §46 compliance."
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