Master prompt
Google RSA — IELTS coaching + visa filing combined (15 headlines + 4 descriptions)
Combined IELTS+visa-filing offer RSA — for consultants who bundle test prep with the visa file. 15 headlines + 4 descriptions + bundle policy notes.
Google AdsRSAIELTSCombined offerMarketing
Write a Google Responsive Search Ad asset set for a COMBINED offering: IELTS / PTE coaching + immigration visa filing as a bundled package. Audience: Indian applicants in [CITY_FOCUS] preparing for Canada / UK / Australia.
Firm: [FIRM_NAME] (RCIC [RCIC_NUMBER])
Bundle: [BUNDLE_OFFER]
Band target: [BAND_TARGET]
Batch timing: [BATCH_TIMING]
Hard limits:
- 15 headlines, max 30 chars
- 4 descriptions, max 90 chars
- 2 paths, max 15 chars
## HEADLINES (15 · max 30 chars)
H1 (PIN pos 1) — "IELTS + Visa Filing [CITY]"
H2 (PIN pos 1 alt) — "Coaching + PR Filing"
H3 (PIN pos 2) — Bundle price line — extract one number from [BUNDLE_OFFER]. Example: "Bundle from INR 39,999".
H4 — Band promise (factual only): "CLB 7 Target Prep" — never "Guaranteed Band 7".
H5 — Trust: "RCIC Licensed Consultant"
H6 — Batch timing from [BATCH_TIMING]: "Weekend Batch Available"
H7 — Local: "[CITY] IELTS Coaching"
H8 — Mock-test hook: "Free Mock Test Included"
H9 — Filing destination: "Canada SDS Pathway" / "UK Student Route" / "Aus Subclass 500"
H10 — Refund / outcome assurance — phrased as PROCESS not result: "Re-Test Support if Below Band"
H11 — Small batches: "Small Batch — Personal Coach"
H12 — Bundle vs separate: "Cheaper Than Buying Separate"
H13 — Diaspora: "Punjabi Students [CITY]" (only if [CITY] is Punjab-centric)
H14 — Material: "Latest IELTS Material 2026"
H15 — Brand close: "[FIRM_NAME] Official"
Pinning: H1+H2 pos 1, H3 pos 2.
## DESCRIPTIONS (4 · max 90 chars)
D1 (PIN pos 1) — Bundle + band-target + CTA. Example: "[BUNDLE_OFFER]. CLB 7 prep. Book a free demo class today."
D2 — Trust + filing process. Example: "RCIC [RCIC_NUMBER] licensed. We coach AND file. One team, one timeline."
D3 — Batch + local. Example: "[BATCH_TIMING] in [CITY_FOCUS]. Small batches, real mock tests."
D4 — Differentiator. Example: "Don't pay two separate fees. Bundle the test prep and the filing."
## DISPLAY PATHS
Path1: "IELTS-Visa"
Path2: "[CITY]"
## A/B TEST VARIANTS
- Variant A: Price-led — H3 pinned pos 2.
- Variant B: Band-led — H4 pinned pos 2.
- Variant C: Trust-led — H5 pinned pos 2.
- Variant D: Splash test of H10 ("Re-Test Support") pos 2 — for risk-averse buyers.
## GOOGLE ADS POLICY + REGULATORY NOTES
- Education + immigration combined: Google treats this as standard category, no restrictions.
- IELTS as a TRADEMARK: "IELTS" is a Cambridge Assessment / British Council / IDP joint trademark. Using "IELTS" in ad copy is allowed for legitimate test-prep services but the landing page must NOT imply official partnership unless one exists.
- CICC §44-46: no guarantee of test outcome OR visa outcome.
- "Guaranteed Band 7" = BANNED.
- "Band 7 Target Coaching" = OK.
- India Consumer Protection Act 2019 §2(28): a misleading advertisement is one that "falsely describes" or "gives a false guarantee." Bundle price MUST be the price the buyer actually pays — no hidden filing fees, no surprise IRCC/UKVI/Home-Affairs charges hidden in fine print.
- The bundle landing page must itemize: (a) coaching fee, (b) consultancy fee, (c) government fee (IRCC/UKVI/etc.) charged at cost, (d) total.
Banned tokens: "guaranteed band", "guaranteed visa", "100%", "best coaching", "#1", "approved".
End with: "— DRAFT — for RCIC review. Verify every line under the character limit. Confirm the bundle price [BUNDLE_OFFER] is fully itemized on the landing page with government fees disclosed at cost. Confirm RCIC# in footer."Unlock the vault to see the full prompt