Google RSA — UK study visa (15 headlines + 4 descriptions)

Responsive Search Ad asset set for a UK Student Route campaign — 15 headlines (30 char) + 4 descriptions (90 char) + CAS-aware copy.

UK · UK

Write a UK Student Route Responsive Search Ad asset set for Indian applicants out of [CITY_FOCUS] applying for [INTAKE_TERM]. Firm: [FIRM_NAME] ([OISC_LEVEL]) Offer: [OFFER_DETAIL] Target sub-audience: [TARGET_AUDIENCE] Hard limits — count characters including spaces: - 15 headlines, max 30 chars each - 4 descriptions, max 90 chars each - 2 display paths, max 15 chars each ## HEADLINES (15 · max 30 chars) H1 (PIN pos 1) — "UK Student Visa [CITY]" H2 (PIN pos 1 alt) — "Study in UK from [CITY]" H3 (PIN pos 2) — Offer line from [OFFER_DETAIL] H4 — Trust: "OISC Licensed" or "[OISC_LEVEL]" H5 — CAS hook: "CAS Letter Support" H6 — Russell Group / top-uni angle if [TARGET_AUDIENCE] references it H7 — Financial documents hook: "28-Day Funds Help" H8 — IELTS / Duolingo English Test hook H9 — Graduate Route mention: "2-Year Post-Study Work" H10 — Refusal recovery: "Visa Refused? We Help" H11 — Intake urgency from [INTAKE_TERM] H12 — Diaspora: "Indian Students UK" H13 — Cost transparency: "Honest UK Visa Fees" H14 — Process: "Step-by-Step Filing" H15 — Brand close: "[FIRM_NAME]" Pinning plan: H1+H2 to pos 1, H3 to pos 2, H4 to pos 3. ## DESCRIPTIONS (4 · max 90 chars) D1 (PIN pos 1) — Offer + trust + CTA. Example: "Free CAS audit. OISC Level 2 licensed. WhatsApp us for [INTAKE_TERM] intake." D2 — CAS + financial-documents process line. D3 — Graduate Route + career outcome line (factual only — NO salary promises). D4 — Local [CITY_FOCUS] office + dependent-visa note if relevant. ## DISPLAY PATHS Path1: "UK-Student" Path2: "[CITY]" (truncate) ## A/B TEST VARIANTS - Variant A: H3 offer pinned position 2. - Variant B: H6 Russell Group pinned position 2 (premium-audience test). - Variant C: H10 refusal-recovery pinned position 1 (re-applicant audience). ## UK ADVERTISING POLICY NOTES - ASA (Advertising Standards Authority) CAP Code: no misleading visa promises. "Approved by Home Office" is BANNED. Use "OISC Licensed". - OISC §84 Immigration and Asylum Act 1999: unauthorized immigration advice is a criminal offence. The OISC level / SRA number must appear on the landing page footer. - Google Personalized Ads: standard targeting allowed for UK immigration. - ICO / GDPR: landing page must have a privacy notice describing CRM use of submitted data. Banned tokens: "guaranteed", "100%", "Home Office approved", "best", "#1", "success rate" (unless source-cited on LP). End with: "— DRAFT — for OISC adviser review. Verify each line is under the character limit. Confirm [OISC_LEVEL] or SRA# appears in the landing-page footer. Confirm [OFFER_DETAIL] is actually delivered on landing."