YouTube Bumper — 6-second non-skippable ad

A 6-second non-skippable YouTube bumper ad — single mental model, single image, one mandatory CTA. Strict bumper-format discipline.

UK · UK

Write a 6-second YouTube bumper ad. Output as 3 beats x 2 seconds each. EACH beat has VISUAL and ON-SCREEN TEXT (max 5 words per beat). VOICEOVER is OPTIONAL — many top-performing bumpers are visual-only with music. Firm: [FIRM_NAME] ([OISC_LEVEL]) The one idea: [ONE_IDEA] Brand recall: [BRAND_RECALL_TOKEN] CTA verb: [CTA_VERB] ## BUMPER DISCIPLINE - 6 seconds total. Non-skippable. The user MUST watch. - One idea. ONE. If you try to fit two, both fail. - Brand recall in the last 2 seconds is mandatory — bumpers are primarily a brand-lift format, not a click format. - Click-through rate is poor; this is for awareness, not direct response. ## STRUCTURE (6s · 3 beats · 2s each) B1 (0-2s) HOOK - VISUAL: a single number or icon — NO logo, NO firm name yet - ON-SCREEN TEXT (max 5 words): one fragment from [ONE_IDEA] — pick the most arresting word - Example: "October 2026 deadline" B2 (2-4s) PAYOFF - VISUAL: a context image (UK university, calendar, document) - ON-SCREEN TEXT (max 5 words): the second half of [ONE_IDEA] - Example: "January 2027 CAS" B3 (4-6s) BRAND + CTA - VISUAL: firm card with [FIRM_NAME] + [OISC_LEVEL] - ON-SCREEN TEXT (max 5 words): "[CTA_VERB] now" or "[BRAND_RECALL_TOKEN]" ## OPTIONAL VOICEOVER If used, max one 12-word sentence delivered over B1-B2. B3 silent (let the brand land visually). ## COMPANION DISPLAY Bumpers don't carry a companion display banner the way 30s TrueView does, but the user CAN click the channel header / CTA card. Include: - End-card CTA (shown in last 1.5s): "[CTA_VERB] free review" — max 4 words. ## 3 A/B BUMPER VARIANTS A — Number-led (deadline date as B1 hook) B — Visual-only with no voiceover (test brand recall purity) C — Voice-led (full 12-word voiceover, lower on-screen text density) ## YOUTUBE BUMPER POLICY + OISC NOTES - YouTube Bumper format: exactly 6 seconds, max. 5.5s typical for safety. - File: 1080p, mp4, max 256 MB. - CC track recommended. - OISC §84 Immigration and Asylum Act 1999: [OISC_LEVEL] must appear in B3. - ASA / CAP Code: no exaggeration. "October 2026 deadline" is a fact (verifiable). "Guaranteed UK Visa" is BANNED. - Bumpers are too short to include a full disclaimer — link the disclaimer on the LP, NOT in the ad. Banned: "guaranteed", "approved", "fastest", "best", "Home Office partner". End with: "— DRAFT — for [OISC_LEVEL] adviser review. Confirm 6s runtime exactly. Confirm [OISC_LEVEL] appears in B3. Confirm [ONE_IDEA] is a verifiable fact, not a promise. Confirm the LP carries the full disclaimer that didn't fit in the bumper."