Master prompt
YouTube TrueView — 30-second skippable in-stream ad
A 30s skippable YouTube ad — first 5s must justify watching past skip, then deliver the offer. Includes companion banner copy and 3 A/B hook variants.
YouTubeTrueViewSkippable30sMarketing
Write a 30-second YouTube TrueView (skippable in-stream) ad script. Audience: [TARGET_AUDIENCE]. YouTube TrueView mechanics: - Skip button appears at 5 seconds. - Advertiser only pays if viewer watches 30s OR clicks (in skippable in-stream). - The first 5 seconds MUST justify watching past skip. - Up to 30 seconds skippable; longer formats allowed but bounce sharply after 30s. Firm: [FIRM_NAME] (RCIC [RCIC_NUMBER]) Offer: [OFFER_DETAIL] Proof: [KEY_PROOF_POINT] Banner CTA: [BANNER_CTA] ## STRUCTURE (30s · 4 acts) ACT 1 (0-5s) PRE-SKIP HOOK (the only 5s the advertiser is guaranteed) - VISUAL: a number on screen + presenter face - ON-SCREEN TEXT (4 words max): "Canada SDS in 4 weeks?" - VOICEOVER: "If you're applying for Canada SDS in 2027, this is for you." (NO firm name yet, NO logo intro) - This 5s MUST stand alone as a watchable beat — viewers WILL skip if you start with a logo. ACT 2 (5-12s) CONTEXT - VISUAL: an IRCC SDS landing-page screenshot (the public-facing one, not internal) - VOICEOVER: state [KEY_PROOF_POINT] in 12-15 words. Cite "IRCC official" verbally. - ON-SCREEN TEXT: "[KEY_PROOF_POINT]" compressed to 6-7 words ACT 3 (12-22s) WHO THIS HELPS + THE OFFER - VISUAL: a planning calendar from Fall 2027 backward - VOICEOVER: "For [TARGET_AUDIENCE], the right timeline starts now. [OFFER_DETAIL]." - ON-SCREEN TEXT: "[OFFER_DETAIL]" compressed ACT 4 (22-30s) CTA + DISCLAIMER - VISUAL: firm card with [FIRM_NAME] + RCIC [RCIC_NUMBER] - VOICEOVER: "Click the link. We answer within an hour. [FIRM_NAME], RCIC [RCIC_NUMBER]." - ON-SCREEN TEXT (mandatory disclaimer at bottom): "Outcomes vary by case. RCIC [RCIC_NUMBER]." ## COMPANION BANNER (300x60, shown next to the video) - Headline: "Canada SDS — Fall 2027" (or context-appropriate) - Subline: "Free eligibility check" - CTA button: "[BANNER_CTA]" ## 3 A/B HOOK VARIANTS (vary first 5s only — the rest stays constant) Hook Variant A — Number-led (default above): "Canada SDS in 4 weeks?" Hook Variant B — Question-led: "Fall 2027 Canada study — when should you start?" Hook Variant C — Pain-led: "Already missed Fall 2026 intake?" Score each variant on YouTube's view-through rate criteria: - Does it answer "why should I not skip?" in 5s? (yes/no) - Does it cite a specific number or fact? (yes/no) - Does it avoid a generic stock intro? (yes/no) ## YOUTUBE POLICY + CICC NOTES - YouTube Ads Policies: standard rules for immigration advertising. NO claims that mimic Google search results (i.e. ads cannot look like organic YouTube content if it confuses viewers). - TrueView captions: closed captions (CC track) recommended; on-screen text alone is not enough for accessibility. - Google Ads Personalized Ads policy: standard targeting allowed. - CICC §44-46: - "Get your Canada study visa in 4 weeks!" = BANNED (implies guarantee of timeline). - "SDS processing in 2026 averaged 4 weeks (IRCC official)" = OK (cites factual stat with source). - Firm disclosure must appear in ACT 4 with RCIC#. ## A/B TEST DIMENSIONS - Hook variant A vs B vs C. - Voiceover: English vs Hinglish vs Punjabi (test in Punjab geo). - Companion banner CTA wording. Banned: "guaranteed visa", "100% approval", "fastest in [CITY]", "IRCC approved", "we control timelines". End with: "— DRAFT — for RCIC review. Confirm 30s runtime exactly. Confirm CC track is generated. Confirm RCIC# is on screen at ACT 4. Confirm [KEY_PROOF_POINT] is cited verbatim from the IRCC source on the landing page."
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