Master prompt
Announcement — IRCC fee or visa-stream change
230-330 word announcement about a fee change, new visa stream opening, or fee schedule update. Neutral framing.
EmailCAAnnouncementFee changeMarketing
Write a fee/stream-change announcement email (230-330 words). The change is "[CHANGE_TITLE]" effective [EFFECTIVE_DATE]: old [OLD_VALUE] -> new [NEW_VALUE]. Source: - Change: [CHANGE_TITLE] - Old: [OLD_VALUE] - New: [NEW_VALUE] - Effective: [EFFECTIVE_DATE] - Source URL: [IRCC_SOURCE_URL] - Affected: [WHO_AFFECTED] - Firm: [FIRM_NAME] · RCIC [RCIC_NUMBER] · [FOUNDER_FIRST_NAME] - Consult: [CONSULT_URL] - Address: [FIRM_POSTAL_ADDRESS] Structure: SUBJECT LINE (max 55 chars): "[CHANGE_TITLE] - [EFFECTIVE_DATE]" PREHEADER (max 90 chars): "What it changes for Indian applicants and one action before [EFFECTIVE_DATE]." GREETING: "Hi [PROSPECT_NAME]," PARA 1 (40-60 words) - WHAT HAPPENED: State the change factually with the old/new delta. State the source URL inline: "(source: [IRCC_SOURCE_URL])". State [EFFECTIVE_DATE]. PARA 2 (60-90 words) - WHO THIS HITS: Use [WHO_AFFECTED]. Be specific about Indian-applicant profiles (Punjab skilled workers, Mumbai professional applicants, Bengaluru tech, Kerala healthcare). Mention the dollar impact on a typical family (principal + spouse + 1 child) if the change is a fee. PARA 3 (40-60 words) - WHO IS GRANDFATHERED OR NOT: State whether applications submitted BEFORE [EFFECTIVE_DATE] pay [OLD_VALUE] or [NEW_VALUE]. If unclear, state "the cutoff is the application submission date, not the fee-payment date - confirm with IRCC for your specific file". PARA 4 (50-70 words) - WHAT TO DO BEFORE [EFFECTIVE_DATE]: 1-2 specific actions for in-flight applicants. Examples: "If your file is otherwise ready, submit before [EFFECTIVE_DATE] to lock in [OLD_VALUE]." OR "If you are still gathering docs, prioritize ECA and language test - the new [NEW_VALUE] is now baked into the engagement cost." PARA 5 (25-40 words) - SOFT CTA: "If your file timing depends on this cutoff, book a 20-min review at [CONSULT_URL]. State the fee specifically. SIGNATURE: [FOUNDER_FIRST_NAME] RCIC [RCIC_NUMBER] - [FIRM_NAME] FOOTER (CASL): "[FIRM_NAME] - [FIRM_POSTAL_ADDRESS]. You are receiving this because you subscribed to IRCC updates. To unsubscribe (one-click) - [unsubscribe-link]." CICC compliance: - The IRCC source URL is mandatory. - NO "rush to submit a half-baked file before the deadline" - this is a CICC §45 misleading-advice trigger. - The grandfathering cutoff must be sourced or tagged "[VERIFY]" for RCIC review. Voice: - Calm, factual. - Banned: "shocking fee hike", "before they hike it again", "act immediately". End with: "- DRAFT - for RCIC review. Confirm [OLD_VALUE], [NEW_VALUE], [EFFECTIVE_DATE], and the grandfathering rule against [IRCC_SOURCE_URL] before sending."
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