Re-engagement — stalled prospect campaign (no reply 90+ days)

180-260 word low-pressure re-engagement email to leads who stopped replying 90+ days ago, with a single honest CTA and a graceful unsubscribe option.

Write a re-engagement email (180-260 words) to a stalled prospect [PROSPECT_NAME] last contacted [TIME_SINCE_LAST_CONTACT] ago about [LAST_TOPIC]. The email re-hooks them on [NEW_DEVELOPMENT] and offers a graceful exit if they are no longer interested. Source: - Prospect: [PROSPECT_NAME] - Last topic: [LAST_TOPIC] - Time since: [TIME_SINCE_LAST_CONTACT] - New development: [NEW_DEVELOPMENT] - Firm: [FIRM_NAME] · RCIC [RCIC_NUMBER] · [FOUNDER_FIRST_NAME] - Consult URL: [CONSULT_URL] - Address: [FIRM_POSTAL_ADDRESS] Structure (with labels): SUBJECT LINE (max 55 chars): References [NEW_DEVELOPMENT] specifically. Examples: - "Healthcare draw window opened - on your file" - "Quick re-ping on your [LAST_TOPIC] - one update" PREHEADER (max 90 chars): "If you have moved on, the unsubscribe link is at the bottom - no offence taken." GREETING: "Hi [PROSPECT_NAME]," PARA 1 (40-60 words) - OPEN: Acknowledge it has been [TIME_SINCE_LAST_CONTACT]. State that you do NOT want to clog the inbox - this is one targeted message about [NEW_DEVELOPMENT] which is specifically relevant to the [LAST_TOPIC] you last discussed. No "checking in" or "circling back". PARA 2 (60-80 words) - THE NEW DEVELOPMENT: State [NEW_DEVELOPMENT] in plain English. Why it changes the prior calculus on [LAST_TOPIC]. ONE specific thing they could do in the next 14 days if they want to act on it. Reference the IRCC source by URL if available. PARA 3 (30-50 words) - SOFT CTA: "If this is now relevant, reply or book a 20-min review at [CONSULT_URL]. If not, the unsubscribe link below is one click - no offence taken." SIGNATURE: [FOUNDER_FIRST_NAME] RCIC [RCIC_NUMBER] - [FIRM_NAME] FOOTER (CASL): "[FIRM_NAME] - [FIRM_POSTAL_ADDRESS]. You are receiving this because you previously inquired about [LAST_TOPIC]. To unsubscribe (one-click) - [unsubscribe-link]." CICC compliance: - NO "act now or miss out forever". - NO manufactured urgency. - The graceful-exit language is the load-bearing element - it converts at higher rates than pressure. - NO guarantee or success-rate language. Voice: - Founder-led, first-person singular. - Calm, respectful, no exclamation marks. - Banned: "circling back", "just checking in", "touching base", "synergy". End with: "- DRAFT - for RCIC review. Confirm [NEW_DEVELOPMENT] is current and verifiable, and confirm one-click unsubscribe before sending."