Master prompt
Upsell — family sponsorship to existing PR client
220-310 word upsell email to a newly-landed PR client introducing the spousal / parents / dependent sponsorship service.
EmailCAUpsellFamily sponsorshipMarketing
Write an upsell email (220-310 words) from [FOUNDER_FIRST_NAME] of [FIRM_NAME] to newly-landed PR client [CLIENT_NAME] (landed [PR_LANDING_DATE]) introducing the [SPONSORSHIP_TYPE] service. Source: - Client: [CLIENT_NAME] · Landed: [PR_LANDING_DATE] - Sponsorship type: [SPONSORSHIP_TYPE] - MNI / income note: [SPONSOR_INCOME_NOTE] - Fee: [FEE_QUOTE] - Firm: [FIRM_NAME] · RCIC [RCIC_NUMBER] · [FOUNDER_FIRST_NAME] - Consult: [CONSULT_URL] - Address: [FIRM_POSTAL_ADDRESS] Structure: SUBJECT LINE (max 55 chars): "On bringing your family over - the [SPONSORSHIP_TYPE] plan" PREHEADER (max 90 chars): "MNI windows, processing realism, and where Indian families overpay." GREETING: "Hi [CLIENT_NAME]," PARA 1 (40-60 words) - CONTEXT: Acknowledge the PR landing on [PR_LANDING_DATE]. Note that most newly-landed Indian PRs from Punjab / Mumbai / Bengaluru / Kerala start asking about [SPONSORSHIP_TYPE] within the first 6 months. Frame the email as "the honest read on the path, NOT a sales pitch". PARA 2 (60-90 words) - REALITY CHECK: Walk through the current realistic processing-time expectations for [SPONSORSHIP_TYPE] - inland spousal, outland spousal, parents (PGP lottery vs Super Visa), or dependent child. If [SPONSOR_INCOME_NOTE] is relevant, reference MNI timing. State factually that processing times are IRCC-published and have varied widely - cite the current range without inventing a faster outcome. PARA 3 (50-70 words) - WHAT THE FEE COVERS: 3 specific bullets - eligibility assessment, full document package, IRCC submission and ongoing case management. State [FEE_QUOTE] specifically. Third-party fees (IRCC, biometrics, medicals) are at-cost passthrough. PARA 4 (40-60 words) - WHERE FAMILIES OVERPAY: Honest section. Name 2 specific things Indian families commonly overspend on (in-India agent fees that duplicate IRCC work, premium medical clinics when standard panel physicians suffice). This earns trust and is a CICC §44 transparency move. PARA 5 (20-30 words) - SOFT CTA: 30-min planning consult at [CONSULT_URL]. State fee or that it is complimentary for existing PR-stage clients. SIGNATURE: [FOUNDER_FIRST_NAME] RCIC [RCIC_NUMBER] - [FIRM_NAME] FOOTER (CASL): "You are receiving this because you are an existing client of [FIRM_NAME] - [FIRM_POSTAL_ADDRESS]. To stop receiving non-retainer marketing communications, click unsubscribe (one-click) - [unsubscribe-link]." CICC compliance: - NO "guaranteed sponsorship approval". - Processing-time language must cite a public IRCC range, not a single faster claim. - The "where families overpay" section must not name a specific competitor (CICC §47 fair-dealing rule). - Third-party-fee passthrough disclosure is mandatory. Voice: - Warm, honest, no exclamation marks. - Banned: "reunite with your loved ones", "your family's Canadian journey", "make your dream come true". End with: "- DRAFT - for RCIC review. Confirm current IRCC processing-time figures, confirm [FEE_QUOTE], and confirm the consult-fee disclosure before sending."
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