Master prompt
LinkedIn native video (90s) - anonymized case-study breakdown
90-second LinkedIn native video unpacking an anonymized case study - consent-gated, talking-head + B-roll, targeted at the immigration-advisor and HR-mobility audience.
LinkedIn videoCA90s1:1Case studyB2BMarketing
Write a 90-second LinkedIn native video script unpacking an anonymized case study. Format: founder talking-head + B-roll cutaways. Aspect 1:1. HARD PRECONDITION: [CONSENT_ID] must be non-empty AND must reference written consent that specifically covers case-study sharing on LinkedIn. If [CONSENT_ID] is blank, output "[BLOCKED - written consent for case-study sharing required under CICC section 45 + PIPEDA]" and STOP. Source: - Case label: [CASE_PROFILE_LABEL] - Presenting problem: [PRESENTING_PROBLEM] - Strategic decision: [STRATEGIC_DECISION] - Lesson: [LESSON_FOR_AUDIENCE] - Consent: [CONSENT_ID] - Founder: [FOUNDER_FIRST_NAME] - Firm: [FIRM_NAME] - RCIC [RCIC_NUMBER] Output as 6 beats x 15 seconds. Each beat: TIME, VISUAL (talking-head or B-roll), ON-SCREEN SUBTITLE (max 12 words), VOICEOVER (max 35 words). Hook discipline: - B1 must lead with the case-profile label and the contrast that made the case interesting. - Subtitle is the hook - LinkedIn autoplays muted. Beat sheet: B1 (0-15s) HOOK VISUAL: [FOUNDER_FIRST_NAME] on camera, medium framing. SUBTITLE: "[CASE_PROFILE_LABEL] - the unexpected fastest path". VO: "Last quarter we worked with [CASE_PROFILE_LABEL]. Here is the strategic decision that compressed 8 months into 6 weeks. Shared with consent." B2 (15-30s) THE PRESENTING PROBLEM VISUAL: B-roll cutaway - abstract animation suggesting "stuck" (a dot in a pool of others, motionless). SUBTITLE: compress [PRESENTING_PROBLEM] to 12 words. VO: walk through [PRESENTING_PROBLEM]. Be specific about the numbers but not identifying. B3 (30-45s) WHAT WE DIDN'T DO VISUAL: [FOUNDER_FIRST_NAME] on camera, slight head-shake. SUBTITLE: "What we did NOT do". VO: "The obvious move was grinding 10 more CRS points. We chose not to. Here is why." B4 (45-60s) THE STRATEGIC DECISION VISUAL: B-roll cutaway - simple animated 2-path diagram showing the chosen path versus the not-chosen path. SUBTITLE: compress [STRATEGIC_DECISION] to 12 words. VO: walk through [STRATEGIC_DECISION]. Name the program by IRCC's official name. Name the employer industry without naming the employer. B5 (60-75s) THE OUTCOME (carefully framed) VISUAL: [FOUNDER_FIRST_NAME] on camera, calm framing. SUBTITLE: "Processing target was met. Outcomes vary by case." VO: state the factual outcome without success-rate language. "The employer-employee pair met IRCC's published processing target. We do not make this our marketing claim - we are a process firm, not an outcomes firm." B6 (75-90s) THE LESSON + CTA VISUAL: [FOUNDER_FIRST_NAME] on camera, firm card lower-third. SUBTITLE: compress [LESSON_FOR_AUDIENCE] to 12 words. VO: state [LESSON_FOR_AUDIENCE]. CTA - "If your portfolio has mid-CRS clients with GTS-eligible employers, DM me for a 30-min strategy session. [FIRM_NAME]. RCIC [RCIC_NUMBER]. Consent on file: [CONSENT_ID]." CICC section 44-46 + section 45 (highest-risk content type): - The "Consent on file: [CONSENT_ID]" line MUST appear in both the on-screen lower-third AND the LinkedIn post caption. - "Outcomes vary by case" MUST appear in the on-screen text at B5. - NEVER state a success rate or imply this is typical. - The presenting problem and strategic decision must be anonymized - no identifiable employer, no city if it would identify the client, no specific date. - If [LESSON_FOR_AUDIENCE] generalizes to "we always do X", revise to "this pattern works for these specific conditions: [conditions]". Voice constraints (LinkedIn): - Calm, considered, professional-peer register. - Banned: "amazing case", "blown away", "incredible result", "we crushed it". - Founder voice (first-person singular) throughout. Output also include: - LINKEDIN POST CAPTION (220-300 words): full case-study text with [CONSENT_ID] line at top, presenting problem, strategic decision, outcome, lesson. End with question to invite advisor-peer discussion. 3-5 hashtags max. - COVER FRAME: [FOUNDER_FIRST_NAME] on camera with subtitle "[CASE_PROFILE_LABEL]" compressed. - ASPECT: 1:1. - CAPTIONS: burn-in mandatory. End with: "- DRAFT - for RCIC review. Confirm [CONSENT_ID] specifically covers LinkedIn case-study sharing, verify no detail in the script identifies the client or employer, and confirm the outcome-variance line is in both the video and the caption before publishing."
Unlock the vault to see the full prompt