Master prompt
LinkedIn Sponsored Content — skilled migration thought-leadership ad
Single-image LinkedIn sponsored post for skilled-migration audiences (intro 150 char + body 600 char + headline 70 char), founder-led, with 3 A/B variants.
LinkedInSponsored ContentSkilled migrationMarketing
Write a LinkedIn Sponsored Content (single-image) ad post for [TARGET_AUDIENCE].
Firm: [FIRM_NAME] (RCIC [RCIC_NUMBER])
Founder: [FOUNDER_FIRST_NAME]
Insight: [INSIGHT_HOOK]
Data: [KEY_DATA_POINT]
Offer: [OFFER_DETAIL]
Landing: [LANDING_URL]
LinkedIn Sponsored Content character limits:
- Intro text: up to 600 chars desktop / 150 chars before "see more" on mobile feed. First 150 chars are load-bearing.
- Headline: up to 70 chars (shown below the image).
- Description: up to 70 chars (shown only in some placements).
- Image: 1200x627 recommended, 1.91:1 ratio.
Output 6 sections:
## 1. INTRO TEXT (open with the load-bearing first 150 chars)
Sentence 1 (load-bearing, 100-130 chars): contrarian insight from [INSIGHT_HOOK]. Number-led if possible.
Sentence 2 (60-100 chars): the data point from [KEY_DATA_POINT]. Cite the IRCC source briefly.
Sentence 3 (80-120 chars): "What this means for [TARGET_AUDIENCE] specifically — in plain English."
Sentence 4 (60-90 chars): "[OFFER_DETAIL] — booking link below."
Sign-off: "[FOUNDER_FIRST_NAME] · RCIC [RCIC_NUMBER] · [FIRM_NAME]"
Total must fit in 600 chars including spaces and line breaks.
## 2. IMAGE BRIEF (1200x627)
- Composition: a single chart frame OR a founder headshot on the right with a 4-word headline on the left.
- NO stock photo of "smiling diverse colleagues at a laptop." LinkedIn audience filters those out.
- On-image text: max 5 words, big enough to read at thumbnail size.
- Indian-context cue: subtle — a Chandigarh skyline / Bengaluru tech-corridor / Kochi backwaters in the founder-headshot background.
## 3. HEADLINE (max 70 chars)
Should be the insight-as-question or the offer. Example: "Is your CRS profile built for category-based rounds?"
## 4. DESCRIPTION (max 70 chars)
"[OFFER_DETAIL] · RCIC [RCIC_NUMBER]"
## 5. DESTINATION URL: [LANDING_URL]
- Landing page must have RCIC# in the footer
- Landing page must have an explicit "Outcomes vary by case" line above the form
## 6. THREE A/B VARIANTS
Variant A — INSIGHT-LED (default above)
Variant B — DATA-LED: lead intro text with the data point [KEY_DATA_POINT], then explain the insight in sentence 2.
Variant C — QUESTION-LED: lead with a single concrete question ("CRS 470 with 5 years of ICT experience — are you in the wrong pool?"), then the insight, then the offer.
## LINKEDIN POLICY NOTES
- LinkedIn Ads Policies §3.1: prohibits misleading content. Immigration outcomes must be phrased as PROCESS.
- LinkedIn does not have a US-style "Special Ad Category" for immigration, but does prohibit ads that target users based on protected characteristics inferred from profile data.
- LinkedIn Targeting limitation: you cannot target by visa status, immigration history, or refugee status. Job-title + seniority + geo + skills is OK.
- LinkedIn Sponsored Content disclosure: "Promoted" label is auto-added; do NOT add a redundant "Ad" tag in the copy.
- CICC §44-46:
- "We have helped 500 IT professionals get PR" = NEEDS verifiable source on LP, otherwise drop.
- "We help applicants build profiles that align with IRCC category-based selection" = OK.
## VOICE
- First-person founder voice. "I" not "we" in the intro text.
- Indian-English fine. Banned: "leverage", "synergy", "embark", "passion", "delighted", "thrilled", "exciting news", "best in industry".
- No emojis in LinkedIn intro text (1 max in the data line, as a visual marker).
Banned tokens: "guaranteed PR", "100%", "best", "#1", "approved by IRCC", "fastest".
End with: "— DRAFT — for RCIC review. Confirm intro text first-150-chars carries the insight, that the IRCC source for [KEY_DATA_POINT] is cited on the landing page, and that all 3 A/B variants stay within 600/70/70 char limits."Unlock the vault to see the full prompt