Master prompt
Meta image ad — single-image creative brief + caption
Facebook/Instagram single-image ad brief: visual direction, primary text (125 char visible), headline (40 char), description (30 char), 3 A/B caption variants.
MetaFacebookInstagramImage adMarketing
Write a Meta (Facebook + Instagram) single-image ad brief targeting [TARGET_AUDIENCE]. Firm: [FIRM_NAME] (RCIC [RCIC_NUMBER]) Offer: [OFFER_DETAIL] City: [CITY_FOCUS] CTA: [CTA_BUTTON] Output 5 sections: ## 1. CREATIVE DIRECTION (one image, 1080x1080 for Feed + 1080x1920 for Stories) - Composition: founder-face or applicant-with-laptop. NO stock photo of a stranger smiling at a passport. NO maple leaf clip-art. - Background: an actual workspace, not a generic gradient. - On-image text: max 20% of frame (Meta no longer enforces strictly but lower CPM with less text). One number-led line (e.g. "CRS 470?") and the offer line. - Avoid: faces of strangers as fake testimonials, fake document mock-ups with another firm's logo blurred, anything that could be read as IRCC-branded. - Indian-context cue: a recognizable city detail from [CITY_FOCUS] (Cubbon Park reading bench / Bengaluru tech-park lobby / etc.) — but subtle, not "Bollywood Indian-flag-waving." ## 2. PRIMARY TEXT (max 125 chars visible before "See More" cut; max 500 total) Lead with a number or specific question (not "Are you dreaming of Canada?"). 3 short sentences. Indian-applicant pain anchored. End with a question or soft CTA. Example shape (do not copy verbatim): "CRS stuck between 460 and 490 since 2024? You may be missing 30 points you can legitimately claim. [OFFER_DETAIL]. Free for [TARGET_AUDIENCE]." ## 3. HEADLINE (max 40 chars) Number-led or benefit-led. Example: "Find your missing CRS points" ## 4. DESCRIPTION (max 30 chars, optional on Feed) Firm + trust. Example: "RCIC [RCIC_NUMBER] · [FIRM_NAME]" ## 5. THREE A/B CAPTION VARIANTS Each variant has its own primary text + headline + description. Same image works across all 3. - Variant A — PAIN-LED: open with the stuck-CRS pain. - Variant B — OFFER-LED: open with "[OFFER_DETAIL] for [TARGET_AUDIENCE]". - Variant C — QUESTION-LED: open with the most concrete diagnostic question. ## META POLICY NOTES - Special Ad Categories: Meta lists CREDIT, EMPLOYMENT, HOUSING, SOCIAL ISSUES (US), and ELECTIONS as Special Ad Categories. Immigration consulting is NOT flagged as a Special Ad Category — but if you cross into JOB-PLACEMENT or HOUSING-LISTING content, you must declare. Pure visa-filing copy does not need the SAC declaration. - Personal attributes policy: Meta forbids ads that "assert or imply personal attributes." Do NOT phrase as "You are an Indian IT worker struggling with CRS." DO phrase as "Indian IT workers often see CRS plateau at 470 — here is what helps." - Prohibited Content §11 (Personal Health): no before/after weight-loss style framing for visa outcomes. - Misleading Content: no fake "approved" stamps, no fake government letterheads. - CICC §44-46 mirrors Meta's misleading-content rule: - No "guaranteed approval" - No "we got 500 clients PR last year" without verifiable proof on the landing page - No "IRCC partner / Government approved" - Engagement-bait policy: no "Comment YES if you want PR" type bait. Banned tokens across all variants: "guaranteed", "100%", "approved", "best", "#1 consultant", "government partner". End with: "— DRAFT — for RCIC review. Confirm the image does NOT contain a stock photo of a stranger used as a fake testimonial. Confirm [OFFER_DETAIL] is delivered on landing. Confirm RCIC# and firm name appear on landing footer."
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