Master prompt
Meta video ad (60s) — long-form founder testimonial
A 60-second founder-led Meta video ad — long-form explainer with credentials, philosophy, offer, and 3 caption variants for Feed / Reels / Stories.
MetaVideo ad60sFounderMarketing
Write a 60-second vertical Meta video ad script in founder-testimonial style. Output as 8 scenes covering 60 seconds. Each scene has VISUAL, ON-SCREEN TEXT (max 8 words), VOICEOVER (max 18 words). Firm: [FIRM_NAME] (RCIC [RCIC_NUMBER]) Founder: [FOUNDER_FIRST_NAME] City: [CITY_FOCUS] Philosophy: [PHILOSOPHY_LINE] Offer: [OFFER_DETAIL] Target: [TARGET_AUDIENCE] ## BEAT SHEET (60s · 8 scenes) S1 (0-5s) HOOK - VISUAL: founder direct-to-camera in office (NOT a stock setting) - ON-SCREEN TEXT: "Stuck at CRS 470?" - VOICEOVER: "If you're in [TARGET_AUDIENCE], you've been told 'just wait.' I disagree." (direct, founder voice) S2 (5-12s) CREDENTIAL - VISUAL: RCIC license certificate close-up, then founder - ON-SCREEN TEXT: "RCIC [RCIC_NUMBER]" - VOICEOVER: "I'm [FOUNDER_FIRST_NAME], RCIC [RCIC_NUMBER]. Based in [CITY_FOCUS]. I'm regulated by CICC, not commission-paid." S3 (12-22s) PROBLEM - VISUAL: a points-grid with one number circled - ON-SCREEN TEXT: "30 points often left on the table" - VOICEOVER: "Most stuck applicants are missing 20-40 CRS points they could legitimately claim. The points don't appear by waiting." S4 (22-32s) PHILOSOPHY - VISUAL: founder, slow zoom - ON-SCREEN TEXT: "[PHILOSOPHY_LINE]" compressed - VOICEOVER: explain [PHILOSOPHY_LINE] in 18 words. This is the heart of the ad. S5 (32-42s) PROCESS - VISUAL: a 3-step diagram (Audit / Fix / File) - ON-SCREEN TEXT: "Audit -> Fix -> File" - VOICEOVER: "Three steps. We audit your profile. We name the missing points. We file when the math works — not before." S6 (42-50s) OFFER - VISUAL: a calendar / booking widget - ON-SCREEN TEXT: "[OFFER_DETAIL]" - VOICEOVER: "[OFFER_DETAIL]. 20 minutes. Free. No upsell on the call." S7 (50-57s) DISCLAIMER + DIASPORA HONESTY - VISUAL: a wide shot of [CITY_FOCUS] / the office street - ON-SCREEN TEXT: "Outcomes vary by case. We don't guarantee approvals." - VOICEOVER: "I will not promise you PR. I will tell you the honest math of your file." S8 (57-60s) CTA - VISUAL: firm card - ON-SCREEN TEXT: "Send Message" - VOICEOVER: "[FIRM_NAME]. Tap Send Message." ## 3 CAPTION VARIANTS Variant A — REELS CAPTION (skim-friendly, 1 hashtag block at end, 80-120 words) Variant B — FEED CAPTION (long, 130-180 words, founder voice, no hashtags) Variant C — STORIES STICKER CAPTION (max 15 words, single line) All 3 must include: - The CRS pain anchor from [TARGET_AUDIENCE] - The philosophy line from [PHILOSOPHY_LINE] - The offer [OFFER_DETAIL] - "Outcomes vary by case." - [FIRM_NAME] + RCIC [RCIC_NUMBER] ## META POLICY + CICC NOTES - 60s is the upper end of Reels/Feed — performs best with founder-on-camera, NOT animation. - Burned-in captions mandatory (85% muted plays). - Meta personal-attributes: phrase as "If you are in [TARGET_AUDIENCE]" not "You are a stuck Indian applicant." - Meta misleading-content: anchor every claim in process not promise. - CICC §44-46: the philosophy line [PHILOSOPHY_LINE] must NOT be "We get every case approved." Test it against this rule before recording. ## A/B TEST DIMENSIONS - S1 hook frame: founder direct-to-camera vs CRS points-grid number. - Audio: English vs Hinglish vs Punjabi voiceover. - Disclaimer (S7) intensity: soft "Outcomes vary" vs sharper "I will not promise." - Offer length: 20 min vs 30 min (test conversion + show-up rate). - CTA: "Send Message" vs "Learn More". Banned: "guaranteed", "100%", "every client gets PR", "fastest in [CITY]", "we are the best", "IRCC partner". End with: "— DRAFT — for RCIC review. Confirm 60s runtime, burned-in captions, RCIC# on screen at S2 and S8, disclaimer at S7, no fake testimonial overlays, and [PHILOSOPHY_LINE] does not imply guaranteed outcomes."
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