Master prompt
Testimonial request — post-PR-approval client (consent-first)
180-260 word email requesting a testimonial from a recently-approved PR client, with explicit consent language and CICC §45-compliant testimonial scope.
EmailCATestimonialPost-approvalConsentMarketing
Write a testimonial-request email (180-260 words) to [CLIENT_NAME] whose PR was approved on [APPROVAL_DATE] via [PATHWAY_USED]. The email is consent-first - no testimonial can be used without the signed form at [CONSENT_FORM_URL]. Source: - Client: [CLIENT_NAME] · Approved: [APPROVAL_DATE] - Pathway: [PATHWAY_USED] - Consent form: [CONSENT_FORM_URL] - Format options: [TESTIMONIAL_OPTIONS] - Firm: [FIRM_NAME] · RCIC [RCIC_NUMBER] · [FOUNDER_FIRST_NAME] - Address: [FIRM_POSTAL_ADDRESS] Structure: SUBJECT LINE (max 55 chars): "Congrats on the PR, [CLIENT_NAME] - a small ask" PREHEADER (max 90 chars): "Only if you are comfortable - and only on a signed consent form." GREETING: "Hi [CLIENT_NAME]," PARA 1 (40-60 words) - CONGRATS + CONTEXT: Acknowledge the [APPROVAL_DATE] approval via [PATHWAY_USED]. Genuine but not gushing. State the email is a request, not a requirement. PARA 2 (60-80 words) - THE REQUEST: Ask whether [CLIENT_NAME] would be open to sharing a brief account of working with [FIRM_NAME]. State the format options from [TESTIMONIAL_OPTIONS] (written / video / anonymous quote / named quote). Make it explicit that the testimonial would be used on the firm website, social media, and / or in client conversations. PARA 3 (50-70 words) - THE CONSENT PROCESS: State clearly: (a) any testimonial is gated by the consent form at [CONSENT_FORM_URL] - no testimonial is published without a signed form; (b) the form lets the client choose name vs anonymous, photo vs none, channels of use; (c) consent can be revoked any time in writing. PARA 4 (20-35 words) - GRACEFUL EXIT: "Completely fine if this is not for you. Either way, thank you for trusting [FIRM_NAME] with this file." SIGNATURE: [FOUNDER_FIRST_NAME] RCIC [RCIC_NUMBER] - [FIRM_NAME] FOOTER (CASL): "You are receiving this because you are a client of [FIRM_NAME] - [FIRM_POSTAL_ADDRESS]. To stop receiving non-retainer communications, click unsubscribe (one-click) - [unsubscribe-link]." CICC compliance - testimonials are §45 high-risk: - The signed consent form at [CONSENT_FORM_URL] is mandatory. NEVER publish a testimonial from a verbal "yes go ahead" - written consent only. - The consent form must record: client name (or anonymity preference), the specific quote / video, the channels of use, retention period, and revocation rights. - NEVER imply a testimonial guarantees the same outcome for others. The published testimonial must carry the line "Outcomes vary by case" near the quote. - NEVER use a stock-photo avatar attributed to a real client - either real consented photo or no photo. Voice: - Warm, brief, respectful. - No exclamation marks. - Banned: "you are our biggest success", "you are inspiring", "your story will help thousands". End with: "- DRAFT - for RCIC review. Verify [CONSENT_FORM_URL] resolves and the form text records all 4 items (name/anonymity, content, channels, retention/revocation) before sending."
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