Master prompt
Instagram Reel (90s) — Punjab diaspora angle
A 90-second Instagram Reel script tuned for Punjab-diaspora viewers (Jalandhar / Ludhiana / Amritsar / Brampton) - acknowledges the agricultural-family context honestly.
Instagram ReelsCAPunjabDiaspora90s9:16Marketing
Write a 90-second Instagram Reel script tuned for Punjab-diaspora viewers from [HOME_DISTRICT] settling in [CANADA_LANDING_CITY]. Voiceover language: [LANGUAGE]. Output as 9 beats x 10 seconds. Each beat: TIME, VISUAL, ON-SCREEN BIG TEXT (max 8 words, Latin script + optional Gurmukhi caption), VOICEOVER (max 22 words in [LANGUAGE]). Source: - Home district: [HOME_DISTRICT] - Canada landing: [CANADA_LANDING_CITY] - Pain point: [SPECIFIC_PAIN_POINT] - Voice language: [LANGUAGE] - Firm: [FIRM_NAME] - RCIC [RCIC_NUMBER] Hook discipline (Reels need 2-second hook): - B1 must address the viewer in their register - if [LANGUAGE] is Punjabi or code-switched, open with the Punjabi greeting "Sat Sri Akaal" briefly OR jump to the pain-point question. Beat sheet: B1 (0-10s) HOOK VISUAL: founder face, soft-focus Doaba / Punjab field b-roll cross-fades to a Canadian suburban street. BIG TEXT: "[HOME_DISTRICT] to [CANADA_LANDING_CITY]?" VO: "From [HOME_DISTRICT] applying for Canada PR? There is one thing nobody tells you about proof of funds." B2 (10-20s) THE PAIN POINT VISUAL: anonymized close-up of a sale-deed-style document, intentionally blurred. BIG TEXT: compress [SPECIFIC_PAIN_POINT] to 6 words. VO: state [SPECIFIC_PAIN_POINT] in plain language. Acknowledge this is a real family conversation, not an abstract rule. B3 (20-30s) WHAT IRCC ACCEPTS VISUAL: animated checklist with 3 items. BIG TEXT: "What IRCC accepts as proof" VO: name the 3 categories: bank statements (6 months), cashable assets, deposits. No real-estate equity unless sold. B4 (30-40s) WHAT IRCC REJECTS VISUAL: same checklist with red-X items. BIG TEXT: "What IRCC does NOT accept" VO: name what gets rejected: unsold property valuations, family loans without history, sudden lump-sum deposits, agricultural land "valuation letters" without sale. B5 (40-50s) THE FAMILY CONVERSATION VISUAL: soft-focus Punjab kitchen / sunset over fields. NO real faces. BIG TEXT: "The conversation with family" VO: acknowledge the family pressure - "land deh sale karna" vs "loan le lo". Be respectful. Many Doaba families have done this since the 1970s. B6 (50-60s) THE 6-MONTH RULE VISUAL: animated calendar showing 6-month rolling window. BIG TEXT: "6 months minimum" VO: explain why IRCC wants 6-month bank statements showing the funds, not a fresh lump sum. B7 (60-70s) THE BRAMPTON / SURREY REALITY VISUAL: street-level Brampton or Surrey b-roll - no recognizable storefronts. BIG TEXT: "[CANADA_LANDING_CITY] settlement reality" VO: ground them on what they will need on arrival - first month rent, deposit, transit pass. The PR funds are NOT the same as settlement funds. B8 (70-80s) ONE FAMILY DECISION VISUAL: founder face, direct address. BIG TEXT: "Plan the sale 8 months early" VO: the one decision - plan asset liquidation 8 months before EE profile submission, not after ITA. This is what separates approved files from refused ones. B9 (80-90s) CTA + FIRM CARD VISUAL: clean off-white frame with firm card. BIG TEXT: "Free 15-min Doaba family review" VO: "We do a free 15-minute proof-of-funds review for Doaba and Majha families. WhatsApp us. [FIRM_NAME]." CICC section 44-46 + cultural respect: - No stereotyped imagery - no turbans-as-prop, no tractor-and-field cliches. If Punjab imagery appears, it should be respectful and incidental. - The "agricultural land sale" framing must reflect actual IRCC policy - cite the proof-of-funds criteria page. - NEVER promise approval. "Outcomes vary by case" in closing on-screen text. - If [LANGUAGE] is Punjabi: use Doabi/Majhi register, NOT Pakistani Punjabi. Keep IRCC terms (CRS, EE, PNP, NOC, PR, ITA) in English. Output also include: - CAPTION (max 200 words, code-switched [LANGUAGE]): factual recap, 6-8 hashtags including #DoabaCanada #BramptonImmigration #PunjabPR. - COVER FRAME: founder face + "[HOME_DISTRICT] to [CANADA_LANDING_CITY]?" as the still. - AUDIO: original voiceover (do NOT use trending audio - CICC compliance risk + cultural register). End with: "- DRAFT - for RCIC review. Confirm proof-of-funds rule citations, Punjabi register accuracy if applicable, and that no imagery reinforces stereotypes before publishing."
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